Posts Tagged ‘crisis public relations’

WASHINGTON Some Toyota dealers are rattled by the company’s recall problems.Some dealerships nearly hired the crisis public relations firm that represented socialite Paris Hilton, singer Chris Brown – and a company that California has called the state’s worst inland polluter.

Toyota is running a lobbying and advertising battle to protect its name. Meanwhile, many dealers are taking matters into their own hands.

A group in Southern California almost retained that crisis PR firm. Insiders say the idea was nixed after Toyota officials said the company should speak with one voice – theirs.Dozens of dealers will lobby members of Congress this week as two House oversight committees hold hearings on the recall. (AP)