Posts Tagged ‘Hewlett-Packard’

Reporting from Sacramento Reaching out to a key voting bloc, Republican Senate nominee Carly Fiorina held a Latino-themed town hall Saturday afternoon in Sacramento, heaping praise on California’s Latino community for representing “the best of who this nation is.””Bienvenidos,” Fiorina beamed to the crowd of less than 20, who were nearly matched in size by her staff in a downtown Mexican eatery.

Carly FiorinaThe event, paired with Fiorina’s launch of a new Spanish-language website, Amigos de Carly, is part of an ethnic outreach tour for the former Hewlett-Packard chief executive in her bid to unseat incumbent Democratic Sen. Barbara Boxer. Last weekend, Fiorina took a spin through a predominantly African American Juneteenth festival in South Los Angeles. The moves represent a sharp shift in rhetorical emphasis, though not policy positions, after a GOP primary in which Fiorina hewed to the political right.

On Saturday, she laced her stump speech with anecdotes that recount her ascent from secretary to chief executive – “the American dream,” as she put it — with new references. “The Latino community is a foundation for the American dream going forward,” she said.

Fiorina’s direct appeal to Latinos follows in the footsteps of her GOP counterpart in the governor’s race, former EBay chief Meg Whitman, who began advertising on Spanish-language TV stations during the World Cup. Most political analysts believe that any statewide Republican must garner a substantial chunk, perhaps one-third, of the Latino vote to win in November.”The Latino community is big, and therefore it’s important,” Fiorina said.But Fiorina faces one barrier Whitman does not: her support for the new anti-illegal immigrant law in Arizona. She made no mention of it during the town hall, but told reporters afterward, “I do support the law, and I think it was a tragedy the law was necessary.”

Riverside County Dist. Atty. Rod Pacheco, the chairman of Fiorina’s Latino-outreach efforts who attended the town hall, seemed to acknowledge that the Arizona law could be an albatross. But, he said, “it’s better to be firm on your position, know where you stand than be wishy-washy.”Boxer called the law “divisive” in Los Angeles on Friday. “In the Latino community there is tremendous opposition to it,” she said.

State Sen. Gil Cedillo (D-Los Angeles), a leading Latino legislator, said the GOP overtures to Latino voters demonstrated their power. “What a dramatic change from the time period of Proposition 187, when you could simply openly attack the Latino community and there wouldn’t be a political consequence to that,” he said, referring to the 1994 initiative that sought to cut public services to illegal immigrants.

Cedillo, a liberal, said Latinos tend to be socially conservative and distrustful of government and, therefore, are “poised to be Republicans.” But with Republicans’ anti-immigrant rhetoric in the recent primary, he said, they “may have dug themselves in a hole that’s too difficult to dig out of.”One issue Fiorina is seeking to exploit among Latinos is the fallout from environmental restrictions. Water deliveries have been severely cut to Central Valley farmlands by the federal Endangered Species Act, which protects the Delta smelt, a small fish. Fiorina wants to carve out an exemption to the landmark environmental law to increase the water flow; Boxer does not.

“Tens of thousands of Latinos lost their jobs,” Fiorina said of the effect of the water cutbacks, one of several times she mentioned the issue. “Fish are not more important than families.”She pledged that working to overturn the limits would be the “first thing I will do,” if elected.The Fiorina event ended much the same way it began: in Spanish.”Muchas gracias,” she concluded, to applause.

Micro-blogging service Twitter can be used to predict the future box-office takings of blockbuster films, according to researchers at Hewlett Packard (HP).The computer scientists studied 3 million messages – known as tweets – about 25 movies, including Avatar. They found the rate at which messages were produced could be used to accurately predict the box office takings before the film opened. Further analysis of the content of the messages could predict ongoing success.

“Our predictions were incredibly close,” Bernardo Huberman, head of the social computing lab at HP, told BBC News.For example, he said, the system predicted that zombie film The Crazies would take $16.8m in its first weekend in the US. It actually took $16.06m. The team forecast that romantic drama Dear John would take $30.71m in its first US weekend. It took $30.46m. The unpublished research has been posted on the Arxiv website.

Social sentiment

The team were able to make their first-weekend revenue predictions by analysing the torrent of tweets about a particular film in the run up to its release. “We developed algorithms to analyse these tweets and measure the rate at which they were produced, said Dr Huberman. “Our intuition was that the faster people tweet, the more likely they are to go and see it.”

The teams were then able to forecast the ongoing success of a film, including its second weekend revenues, by doing what is known as sentiment analysis. This analyses the content of tweets and decides whether it is positive, negative or neutral. “It’s tapping into collective intelligence,” said Dr Huberman, who carried out the work with Sitaram Asur, also of HP.

The team trained their system using Amazon’s Mechanical Turk, an online tool that pays people to perform small tasks that computers would struggle to complete. “We got people to classify tweets and we used that to calibrate the sentiment analysis,” explained Dr Huberman. Again, the system tracked the fortunes of movies and outperformed other predictive systems such as the Hollywood Stock Exchange, he said.

For example, analysis showed a boom in positive sentiment about the Oscar-nominated The Blind Side after it was released, but showed the opposite effect for New Moon, which initially sold well but rapidly lost viewers. “Word of mouth builds audience,” said Jan Saxton, vice president and senior films analyst at Adams Media Research. She highlighted the film My Big fat Greek Wedding, which she said became the “film of the year” in 2002 by recommendations.

“If word of mouth becomes a faster, more effective marketing tool, then the effect on the movie business could be profound.” Both Dr Huberman and Ms Saxton said that the demographic of Twitter – which tends to be young, tech-savvy and reasonably affluent – may limit the utility of the system for analysis of some trends, such as those aimed at children.

However, Dr Huberman believes it could be of use in forecasting other trends, such as how well a gadget or product will sell. Elements such as sentiment analysis are also being used by other groups. For example, it is being used by an organisation called Tweetminster to monitor the UK general election to work out whether online buzz correlates with the winners.

Intel, the computer-chip giant accused of abusing its market power, will pay Advanced Micro Devices (AMD), $1.25 billion (£755 million) to settle all long-standing disputes over competitive and licensing issues.Intel, which makes 80 per cent of the central processing units at the heart of all personal computers, was accused in 2005 by AMD, its smaller rival, of offering financial incentives to computer makers and retailers to buy its microprocessors.Under the terms of the settlement, AMD said that the two companies will have a new five-year cross license agreement, as well as the one-off settlement pay-out. They will give up any claims of breach from the previous license agreement and drop all pending litigation including the case in U.S. District Court in Delaware and two cases pending in Japan.
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